Case Study: Boxraw
A strategic piece of research that covered consumer trends, market and customer insights. The output was 6 opportunities, viable and relevant to the brand that could be utilised for product growth with new and existing customers.
This is a cross-section of the complete piece of work, for illustrative purposes.
Market Signals
Understanding how consumer behaviour is evolving and how the consumer landscape is evolving to meet them gives important context for the foundation of the research
Assessment
At each stage, the research is assessed for strength, relevance and viability before proceeding to adopt the learnings.
The Blue Ocean
A tool for aligning internal perspectives. The start of extensive competitor analysis and an assessment of Boxraw’s range
Topline
Topline views of range architecture point towards areas of deeper research when combined with consumer landscape research.
Consumers
A cross-section of current customers, aware but not considered purchasing and unaware but target market contribute qualitative insights that begin shaping opportunities
Distilled
A combination of the research and assessment is distilled into distinct and viable opportunities for brand and product. These are the starting point of a revised product roadmap, NPD and business cases.
