Last night at New Designers 18 ,we awarded The Pentland Brands Award to a talented chap called Oli, pictured here;
Oli's work was focused on 95% of trainers going into landfill at the end of their useful lives. He's proposing sustainable trainers, that can be broken down at the end of their lives and turned into new ones, including an upper made from plastic bags and a bio-degradable merino sock
We saw an incredible amount of talent and more ideas than we could process. It was humbling to see so much raw creativity in so many people. Looking forward to having him with us at Pentland!