Product Improvement Council

Product Improvement Council


Untitled-3-03.png

We offer detailed reports, on how to make your products more successful.


The council, led by Oliver Royce, is made up of award-winning product developers and designers. We’ve designed and produced products for brands such as Gymshark, Nike, Speedo Intl, Berghaus and Adidas.

As a team, we continually review products, in order to create new and improved versions of them. It’s for this reason that we’ve decided to offer a service, for people and brands, that would benefit from getting their products critiqued by world class professionals.


leon-Oalh2MojUuk-unsplash.jpg

‘It’s like having a world class product team in my business, but only for the time I need them for.’

Pete Clarke


How it works;

We review products, based on an establish assessment criteria. After testing and review, we collate our recommendations and present you with a comprehensive report. Scroll down for in-depth process!


This is for you if;

  •  You have a product that is either launched or one you’re thinking about launching.

  • You know that the product you’re selling isn’t quite right

  • Your product is selling but not fast enough

This isn’t for you if;

  • If your product doesn’t exist yet

  • You think your product is perfect!

mapbox-1PHztpKU2ag-unsplash.jpg
Oliver was the catalyst I needed to take Yogi Bare to the next stage. His direction, foresight and strong market passion surpasses just experience. He is the secret weapon if you are looking to level up
— Kat Pither, Yogi Bare

Here’s our process;

PIC_Process-01.png
Oli’s truly world class with a passion to win for business.
— Andy Rubin, Pentland Chairman