What 'Athleisure' really means


We recently saw a huge apparel trend that was referred to as ‘Athleisure’. For me, athletic leisure clothing should simply be regarded as a case study of better apparel design. It shows that the apparel industry is no longer about trade-offs or compromises. It proves that apparel designers have the ability to offer more suitable, higher performing product. Athleisure wear is more comfortable, more useful, more practical clothing and it’s on this omission that I openly ask, why would we return to anything less?

The Nike Lab ACG collection is the perfect example of this attitude to design

"We always view technology as a function of quality,” Errolson Hugh of Acronym Studios, explains. "So high tech for its own sake is basically decoration. It only makes sense to use the technology if you’re creating a tangible benefit.”




oliver royce