I’m Oli, a product design leader focused on creating apparel propositions that athletes and consumers genuinely want, grounded in insight, creativity and performance.

I’ve worked closely with teams across fast growing brands, turning ambitious ideas into compelling, high impact product through strong concept development and design execution.

My work sits at the intersection of product design, creative direction and storytelling, developing new product ideas and reimagining existing ones with craft and impact.

I thrive in collaborative environments and believe the best product design comes from shared conviction and close partnership across design, development and marketing teams.

I believe the most memorable and remarkable products are created at the intersection of culture and performance, where innovation and relevance come together to make impact.

Veynd

Working with The Kooples Founders on the design and development of a new Sportswear brand. Work scope included Concept, Design, Range Assortment, Fit, Materialisation, Pricing and GTM material.

CAMP R.A.D®

Delivering a mix of custom ‘one-off’ products and new ranges, for R.A.D’s first FW collection, in collaboration with athletes.

Soar Running x R.A.D®

Delivering a mix of collaborative running gear, concept through to execution.

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Tala - Consultancy

Moving Tala from a merchandising/trade based business to focus on proposition development and seasonal story-telling, in collaboration with marketing. Scope included improving Design, Range planning, Colour, Materialisation and fit. Here’s an example -

Tokyo Olympics - Speedo Intl

Design & Development of the Swimming Racing Suits for Tokyo 2020. Visual Brand language, application of innovative technology and athlete adoption.

Boxraw ‘Sparring Club’

Increasing efficiencies in product assortment, returning story-telling to product and marketing with new proposition development. Price & Fit benchmarking. Highlights include the development of Boxraw’s Sparring Club, an event and product proposition, targeted as the insider boxing community.

Gymshark x R.A.D®

Delivering Gymshark’s first ever footwear through a collaboration with R.A.D®. One Pair sold every second until sell-out.
Proposition, Contract, Design, Development, Critical Path, Marketing

Adanola

From concept to design and development of new ranges for Adanola, including best-selling styles and the first graphics offerings.

Collaborations

Proposition and delivery of various collaborations. Nike x Fnatic, Henry Holland x Speedo, Gymshark x Steve Cook

Ellesse - China

The creation of new propositions, suited to expanding Ellesse into China. Focused on tweaking the main brand to suit localised taste, based on market insights.