Not-for-profit business is the future
Not-for-profit business is the future
Customers get to vote with their wallets, when they choose who to buy from.
Patagonia sees profit actively utilised as a tool for good, to improve our society and planet.
When you consider a crowded market, such as outdoor businesses, that have similar propositions, why wouldn’t you pick the one that intends to do more?
Here’s a link to read more on their recent decision to make ‘earth their shareholder’